According to M:Metrics, 24.58 million U.S. mobile subscribers - 13.6 percent - downloaded a ringtone in April 2005, with nearly half purchasing tones from the Web.
The monthly benchmark survey also found that overwhelmingly, consumers prefer musical ringtones to sound effects or voice ringtones. Ninety-three percent of respondents said they downloaded a musical ringtone in April, with twenty-three percent of these subscribers downloading more expensive mastertones, or actual recordings of songs. >>>MORE ...