Monday, April 30, 2007

Who Is Watching Mobile TV?

If you are male and young, you are more likely watching TV on cell phones. That's according to a survey of more than 2,000 mobile phone users. Two of every three mobile TV subscribers are male and nearly half are under 35, and they prefer to watch traditional-style mobile TV content - the "entire TV show" not a condensed version.

"While the use of mobile TV is a growing trend among mobile phone users, its current devotees appear to be the early adopters of new technologies," said Serge Matta, senior vice president of comScore Telecom Solutions, which conducted the study. >>>MORE ...