Featuring a brand new concept for smartphones, the Firefox OS platform is intended to deliver a highly customized web experience. The platform's open web standards approach should give carriers the flexibility to easily tailor the interface and develop localized services unique to their customers.
"The launch of Firefox OS marks an incredibly exciting time for the Web. Firefox OS powers the first smartphones built entirely on Web technologies and will stimulate an inspiring new wave of innovation for the Web," said Jay Sullivan, Mozilla chief operating officer. "We are proud to deliver an experience for first time smartphone users that will delight them and really put the power of the Web in people’s hands."
The new mobile phone operating system is an extension of the Firefox desktop and mobile browsing experience that many Internet users are already familiar with. As it has done against Microsoft's Internet Explorer on the desktop, Mozilla is obviously shooting for a compelling mobile OS alternative to Apple's iOS and Google's Android.